Why Authors Write

Overview

Hey Julie and team!

The episode goes live Friday morning, July 10, and clips roll out over the following week (schedule below, still being finalized). Everything you need lives in one folder — link coming shortly. Here are a few simple ways to help it land.

Launch week at a glance

When	What goes live
Fri, Jul 10 (AM)	Episode goes live — "The Forest Becomes Her" w/ Julie Carrick Dalton
TBD	Clip schedule — finalizing, added here once set

Assets

Everything in one folder

All clips and cover art will live here, no watermark, ready to post if you want to share on your own channel. The real nuance: neither platform flatly penalizes a link, but both suppress reposted/watermarked video (another platform's logo baked in) — so if you grab a clip, post it clean. Still, you don't need to re-upload anything to help: a real comment on our official post is one of the strongest signals either platform reads, often more than a like or a fresh repost — and it's the fastest way to help.

Assets folder — link coming

Folder link drops in here once ready.

The Episode

Listen and share the episode

The one link to share goes live Friday, July 10, and we'll flip it on here the moment it's up.

Share link live at launch YouTube link coming Spotify link coming Apple Podcasts link coming

Launch Day

Launch day: amplify our posts

On launch day (Friday, Jul 10), posts go up on the show's YouTube, Instagram and TikTok, plus Kristie's Instagram. A real comment in the first hour is the single biggest lever — Instagram has said publicly that a strong first-hour response determines most of a post's reach, and comments read as a stronger signal than likes on both Instagram and TikTok. Comment first, then like and repost.

Platform	Post
WAW YouTube	Link drops launch day
WAW Instagram	Link drops launch day
WAW TikTok	Link drops launch day
Kristie's Instagram	Link drops launch day

Pro tip: A handful of genuine comments in the first hour beats a pile of likes spread over a day — comment depth (a real sentence, not an emoji) is what both platforms weight most heavily.

Clips

The clips

Clips roll out across the week following launch — count and dates still being finalized with the team. When each one goes up, repost and engage with ours, or grab it from the assets folder and share your own.

Coming soon: the clip-by-clip breakdown (dates + "why it lands" for each) will be added here once the cut list is set.

How to help

Ways to help (pick one, or do them all)

1

Comment first

One real sentence on our launch post — not just an emoji. This is the highest-signal, lowest-effort move there is. Do it within the first hour if you can.

2

Like + repost

Anything we put out — the launch posts and every clip. Quick and still valuable, just a smaller lever than a comment.

3

Post on your own channels

LinkedIn, Instagram, a newsletter, a group chat — wherever you have people. Drop the show link (live at launch), tag the show, as many channels as you like.

4

Forward to one person

Someone who'd feel this one — readers who love climate fiction, land and forest stories, or multigenerational women's stories. Worth knowing: a direct DM/share is quietly the single strongest signal either platform reads, even ahead of a comment.

Tagging

Handles, for reference

When you post, tag the show — @WhyAuthorsWrite everywhere.

So we tag Julie right:

Questions?

Reach out to Mary Cronin at maryjcronin@gmail.com, or Kristie at kristie@kristiedickinson.com.